Paid Search — Google Ads
Google Ads That Optimize for Conversions, Not Clicks
Google Ads is powerful — but most small businesses waste money on clicks that never convert. The difference is strategy: the right keywords, the right bids, and proper conversion tracking from day one.
We have achieved 12%+ click-through rates for clients in competitive markets. Not through tricks — through disciplined keyword selection, strong ad copy, and continuous Quality Score optimization.
Full-Service Management
Everything Included in Google Ads Management
Campaign Strategy & Keywords
Competitor research, intent-based keyword selection, match type strategy, and negative keyword lists built before your first dollar is spent.
Ad Copywriting & A/B Testing
Responsive search ads written to match buyer intent. Continuous A/B testing to improve CTR and Quality Scores, which directly lowers your cost-per-click.
Bid Management
Manual and smart bidding strategies adjusted based on performance data. Budget allocation optimized for your target cost-per-acquisition, not just clicks.
Conversion Tracking
Call tracking, form submission tracking, and purchase events configured correctly from day one so you always know your actual cost-per-lead.
Quality Score Optimization
Ad relevance, landing page experience, and expected CTR improved continuously. Higher Quality Scores mean lower CPCs and better ad positions.
Monthly Reports
Plain-English reports covering impressions, clicks, conversions, cost-per-lead, and trends. You always know exactly where your money is going.
Common Questions
Google Ads — Answered Honestly
How much should I spend on Google Ads?
$300–$800/month is a reasonable starting budget for most small businesses. Competitive industries may need more. We'll give you an honest estimate in a free consultation.
What's included in management?
Strategy, keywords, ad copy, A/B testing, conversion tracking, bid management, Quality Score optimization, and monthly reports.
How fast do I see results?
Traffic within the first week. Cost-per-lead optimization takes 30–60 days as data comes in.
Should I run Google and Bing together?
Yes — Bing reaches 35–40% of searches Google doesn't, at 33–40% lower CPCs. Combining both maximizes coverage and budget efficiency.
Ready to Run Profitable Ads?
Let's Build Your Google Ads Strategy
Free consultation — I will review your industry, competition, and budget to tell you exactly what Google Ads can realistically deliver for your business.